about initiate sports

Initiate Sports is a full service sports marketing agency which is strongly positioned to help our clients maximise global marketing opportunities through creating and executing custom marketing platforms. We are known for our ability to bring ideas, execution and results together, while connecting brands and consumers with creative strategies through sports and entertainment.

Initiate Sports understands the value of relationships, and over the years our team have built great relationships with FMCG and sporting brands, agencies, associations, politicians, media and with sporting professionals.

Our team are known specialists who have a proven track record in targeting Asian communities in the UK and India as well as having operated in the U.S, Dubai and Asia. more

initiate football

The Initiate team have been involved in different aspects of football from playing in the Asian leagues to organizing opportunities that increase the participation in the small game format.  Assisting in building a football club from scratch, creating international partnerships, to creating India’s biggest small game tournament of 1000 teams in one state, developing fan base building projects and now have launched the 1st ever Asian Football Awards successfully at Wembley Stadium. Our next steps include focussing on developing Legacy projects for Initiate Sports and our partners.